Happy hour" stands out among marketing actions due to its simplicity, which consists of reducing the prices of products or services during a short period of time, in which there is usually not much activity, and is aimed at activating sales in that time slot.
But is it really profitable? What do we have to take into account so that it becomes a tool that contributes assets to our business at the Mediterraneo?
1.- At the time of launching this type of promotion, it is essential to identify which day and time is sold less, but in which we are sure that there are potential customers in our area. The best happy hour for a restaurant in Westlake Village should not overlap other schedules or actions that take place in the premises, because sales could be lost and generate different dissociated environments at the same time, something not recommended
2.- At the same time, and in order not to increase the added expenses that do not compensate for the extra sales, it is interesting to establish the Happy Hour in a time window in which we have the presence of personnel, without the need of extra hiring. In this way, we ensure maximum profitability.
3.- This action can turn into an excellent hook so that the clients, once finalized, remain in the establishment generating consumption, another element that allows to activate sales.
4.- There are three minimum requirements that Happy Hour has to fulfill : to offer quality products and service , excellent customer service and a pleasant environment in which the visitor feels at ease.